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Digital Marketing and SEO Specialist

Hinjewadi, Pune, Maharashtra

Full Time

Posted Date: 13-05-2024

Job Description

We are seeking a Digital Marketing and SEO Specialist to join our team, who will be responsible for developing and implementing digital marketing strategies to enhance our online presence and drive traffic to our platforms. The ideal candidate is passionate about digital marketing, has a keen understanding of SEO principles, and possesses a creative mindset to optimize our online visibility.

Job Overview

Hinjewadi, Pune, Maharashtra

3 to 5 years

Full Time

Bachelor's degree in marketing, communications, computer science, or related field.


  • Formulate and execute comprehensive SEO strategies to improve organic search rankings and increase website traffic.

  • Conduct thorough keyword research to identify opportunities for content optimization and development.

  • Implement on-page SEO techniques such as meta tags, headers, and internal linking. Execute off-page strategies including link building and outreach to boost domain authority.

  • Analyze website analytics and search console data to identify areas for improvement and opportunities for optimization.

  • Collaborate with content creators to produce high-quality, SEO-friendly content that resonates with our target audience.

  • Manage digital advertising campaigns across various platforms such as Google Ads, Facebook, and LinkedIn to drive targeted traffic and conversions.

  • Develop and execute social media strategies to engage our audience and promote brand awareness.

  • Monitor website performance using tools like Google Analytics and provide regular reports on key metrics such as traffic, conversions, and keyword rankings.

  • Keep abreast of industry trends, algorithm updates, and emerging technologies in digital marketing and SEO to ensure our strategies remain effective and competitive.


  • Bachelor's degree in marketing, communications, computer science, or related field.

  • Proven working experience in digital marketing, particularly within the industry.

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

  • Excellent understanding of search engine algorithms and ranking factors.

  • Strong analytical skills and ability to interpret data to drive insights and decision-making.

  • Experience in optimizing landing pages and user funnels.

  • Proven experience as an SEO Specialist or similar role, with a strong track record of improving search engine rankings and organic traffic.

  • Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms.

  • Excellent analytical skills with the ability to interpret data and draw actionable insights.

  • Strong communication skills and the ability to collaborate effectively with cross-functional teams.

  • Detail-oriented with a passion for staying up to date on industry trends and best practices in SEO.

  • Certifications in Google Analytics and Google Ads are a plus.