Jobs

Responsibilities

• Formulate and execute comprehensive SEO strategies to improve organic search rankings and increase website traffic.

• Conduct thorough keyword research to identify opportunities for content optimization and development.

• Implement on-page SEO techniques such as meta tags, headers, and internal linking. Execute off-page strategies including link building and outreach to boost domain authority.

• Analyze website analytics and search console data to identify areas for improvement and opportunities for optimization.

• Collaborate with content creators to produce high-quality, SEO-friendly content that resonates with our target audience.

• Manage digital advertising campaigns across various platforms such as Google Ads, Facebook, and LinkedIn to drive targeted traffic and conversions.

• Develop and execute social media strategies to engage our audience and promote brand awareness.

• Monitor website performance using tools like Google Analytics and provide regular reports on key metrics such as traffic, conversions, and keyword rankings.

• Keep abreast of industry trends, algorithm updates, and emerging technologies in digital marketing and SEO to ensure our strategies remain effective and competitive.

Requirements:

• Bachelor's degree in marketing, communications, computer science, or related field.

• Proven working experience in digital marketing, particularly within the industry.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Excellent understanding of search engine algorithms and ranking factors.

• Strong analytical skills and ability to interpret data to drive insights and decision-making.

• Experience in optimizing landing pages and user funnels.

• Proven experience as an SEO Specialist or similar role, with a strong track record of improving search engine rankings and organic traffic.

• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms.

• Excellent analytical skills with the ability to interpret data and draw actionable insights.

• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

• Detail-oriented with a passion for staying up to date on industry trends and best practices in SEO.

• Certifications in Google Analytics and Google Ads are a plus.